One of the truly great things about augmented reality - or AR for short - is its almost endless potential to refresh our take on the simple, everyday things in life by effectively
them for our digital age.
Cast your mind back five years ago. If you work in media, marketing, business or tech, you'll no doubt remember a debate that raged in blogs, board rooms and bars after work. Was there really a business case for the then new-fangled craze of Social Media?