Fear of Falling Fun fact: we're only born afraid of two things - loud noises and falling. Sort of strange when you think
This year's Advertising Week Europe (AWE) was a real whirlwind. For four days the European ad industry hurried enthusiastically between conference rooms at the iconic BAFTA building to beat the queues and grab front row seats to watch the likes of Sir Martin Sorrell, Idris Elba and Pete Cashmore.
When we settle - when we give up on it ever getting any better - then we stop seeing. We stop seeing the possibilities that are all around us. We stop seeing the people we love who are lying right next to us in bed. We stop appreciating the good things that happen every day. We stop being in awe of this amazing world we live in.
The bottom line? You have all been absolutely wonderful to work with on so many levels. The commitment is deep. You are all exceptionally talented professionals. You have given, and give, so much. It has made a substantially positive difference in my little (OK, not so little) social world.
As a child of the 70s, one of the things that used to provoke lots of debate in my classroom was finding consensus on what were the best ads. Up there with the greatest were: the Oxo family, the Gold Blend affair, the Cadbury's Smash Martians (my favourite), the Milky Bar Kid and many, many more.
With 68% of British smartphone users now accessing social media via their device, we are increasingly getting our news from social sites while on the move.
Entrepreneurs are quite often the envy of many major companies; acting on gut-feel and disrupting established markets. However, what many start-ups lack can quite often be found in abundance in larger organisations - customer data.
According to Juniper Research, the number of smartphones will more than double by 2014 and exceed 350 million by 2017, making it easier for people to remain connected at all times.
Loyalty. In some ways it is an-old fashioned word, since we are a multichannel, always-on, price sensitive population with a limited attention span. We constantly receive information, we consume media across multiple screens - on which we are encouraged to share - and we do all of this instantly.
Software may be eating everything. But one thing that I've seen at Advertising Week Europe today is that we're learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the 30 second advert, advocating a culture of five second segments instead.