While British Airways scores well on loyalty, 75% of people define EasyJet as a "friend with benefits" according to the Human Brands research study. The same research also revealed consumers are having "secret relationships" with brands like McDonald's (60%) too, suggesting they are increasingly indiscriminate, placing ease and availability above brand loyalty.
Millions are afraid of being laughed at, of getting changed in the gym, of being seen to be sweating, of wearing lycra and not possessing a body that looks like a size 8 model. And this fear is preventing them from doing something men are encouraged to do from birth, from harnessing something that will make them feel good, empowered, strong and capable.
Innovation is the lifeblood of any brand and failure to innovate only leads to failing as a business. Google could quite easily take their foot off the gas and simply boss the internet for a decade or two before bowing out to a new upstart, but they will never rest on their laurels - and that's the key. Never sit still. You're never too big to fail.
Advertising Week should be rebranded paranoia week. That's not my idea, but Martin Sorrell's, the CEO of WPP, whom I interviewed on Wednesday at Advertising Week Europe.
The meteoric rise of mobile devices has transformed the behaviour of consumers everywhere, and marketers are now living in a world where almost every individual is interacting with them digitally across multiple devices.
Advertising Week Europe is an all too rare chance for us to get together as an industry and reflect, challenge, contemplate
This year I'm involved in two panels at Advertising Week Europe. On Tuesday, I join MediaCom, Lady Geek and the FA on the YouTube stage to discuss how diversity is a powerful formula for success. On Wednesday, I'll be discussing leadership in the face of relentless change alongside Ad Age, MediaCom, Sky Media, ZenithOptimedia and TIME Inc.
With Advertising Week Europe upon us, now is a good time to reflect on the state of the industry. One issue that's close to my heart is diversity in the sector, and in particular making sure that the industry is a positive environment for the LGBT community.
Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.
A listicle is for laughs but a newspaper is for life. We know from our research that people have a much deeper and more trusting relationship with their preferred newspaper brand and that relationship reflects on the advertisers that live within it.