Beneath all of this frivolity, cynicism and forced humour there is a more serious note. Christmas is hard, and for many reasons for many people. And when the over excited, overgrown kids start ramming it down your throat on the 1st of November, those of us who don't 'feel' the magic have just that bit longer to feel crap about it.
Think about it. You're shelling out £30, maybe £40 for something that not only looks dreadful but you'll also only wear once before it vanishes into the depths of your wardrobe never to be seen again. It's not even as if you'll drag it out again twelve months later because you'll then be mug enough to buy another one.