behavioural-science

It can be tough to maintain good financial health. For many of us, it's not something that comes naturally and can often be just as challenging as improving other factors of our lives such as fitness.
The human brain is an incredible thing. Whereas previously the brain was thought of as static and 'hard wired' in adulthood after your formative childhood years, now scientists have found that in fact, it is a highly adaptable and rewireable organ, right into old age.
Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.
2016 will be a record-breaking year for sports sponsorships. Brands will be clamouring to attach their names to both the regular annual events but also the two quadrennial extravaganzas: the Rio Olympics and UEFA Euro 2016.
If we want relationships we have to boldly face the vulnerabilities that come with dating. If we want to excel in the corporate world we have to make room for fears around public speaking. How willing are you to 'behave your way' to the life that really matters to you?