Belinda Parmar

Diversity is the buzzword in everything from workshops to expos and conferences and everything in-between, but what about in the workplace? It's all too easy to get execs to give talks and bold statements or host glitzy awards about the importance of diversity and yet it's still so difficult to find actual examples of growth and success.
My female colleagues often say that "you can't be what you can't see," and I think this rings true for male advocacy too: if a few men stand up and say gender equality is important, many others will think "I can do that too" and will be inspired to take action.
It's that time of year. Frost is in the air and mince pies are in the oven. Bells are ringing. Tills are ringing louder. The big day is fast approaching and we're well aware that Santa's sleigh is practically full. But since we've been extra-specially nice this year, I'm sure he's got time to listen to a few late requests...
It's hard for a customer to relate when a big company tells them a portion of their money is going to charity; although it's an admirable gesture, it's still difficult to feel that connection, to feel like you're really doing something.
It's time for women to reclaim the word 'geek'. Let's make our young women feel proud when they look at the phones in their pockets, the tablets on their tables and realise that hey, they might be just that little bit geeky too.
Many people still don't believe that women are equipped to understand tech. Science, technology, engineering and mathematics are all considered natural 'boys'' subjects. Women break computers, men fix them. Women use technology, men create technology.
For Lady Geek, Ada Lovelace day is a bit like Christmas. Lady Geek was set up in 2010 with the aim of bringing women and technology closer together, and our most recent campaign 'Little Miss Geek' is working to inspire the next generation of women to join the technology industry.
It's true what they say, the Samsung Galaxy SIII really is the phone to rival the iPhone cult and potentially the first phone that's questioned my brand loyalty to Apple. It creates a synergy between human and phone, and is a step towards the genuine conveniences that we all imaged when smartphones burst onto the scene.
This week Wayne Rooney received a slap on the wrists from the Advertising Standards Authority for passing off a blatant advertisement for Nike as a personal tweet. It's the latest in a long line of examples of major companies getting it wrong - and getting caught out - when it comes to 'hidden' marketing on social networks.