Beyond Sport

When we think of 'women and sport' - in the empowerment sense - many of us think of participation: how can we get more girls and women playing sport, utilising sport, using it as an opportunity to succeed? Gender equality in sport is important - that's a fact - and valiant efforts are going towards getting women's sport more coverage, more attention, and securing more resources towards providing opportunities for girls and young women to get access to sport.
Use it in the right way and not only can a team effect positive change but can help drive their business forward - because what you give to the community, the community will give back.
The past few days confirmed that London is delivering not just the greatest Olympics in history but, more interestingly, the 'coolest'.
Muhammad Ali, sport's greatest ever personality and David Beckham, the most recognisable sportsman living came together on