Another way to ensure VR doesn't become a male echo chamber is for more female leaders to take the reins. Whether it's female entrepreneurs investing in hardware, or more women assuming creative roles, if females aren't part of the top-down hierarchy, VR is destined for a patriarchal future.
This week, BIC South Africa made jaws around the world drop with an ad for National Women's Day with the slogan 'Look like
The chain of command at Bic South Africa was well and truly asleep over the weekend as this mind-blowing ad was somehow given
From disposable plastic pens that cost mere pence to high-tech pens that link paper notepads to apps, the pen has changed
The Indian Grand Prix at the Buddh International Circuit (BIC) may be struggling to stay on the Formula 1 calendar beyond 2013 but that hasn't dampened local interest in becoming a marshal for the race in October.