The Power Of The Public Promise: Political Campaigns Are Missing A Trick By Overlooking Outdoor Advertising
When Theresa May called a snap election on 18th April, the public weren't the only ones surprised by the announcement. Politicians and their party machines suddenly and unexpectedly found themselves in need of policies and campaigns, with an eager media demanding detail and a reluctant electorate in need of convincing.
Sounds obvious, but the Digital Out of Home (DOOH) advertising medium is no longer just about digital "posters". Whilst moving image has had a profound effect on outdoor media in terms of visibility and impact, digitisation has also brought with it a new agility, transforming a traditional paper and paste offering into a connected, reactive, live and interactive platform - this is where it gets interesting.
Two election candidates have been left red-faced after their campaign posters went up dozens of miles from their constituencies
We don't often get to think about ethics so it is an interesting departure for the silly season to be dominated by them. To
The rise of the Now! Economy has most industries wondering what the next step is. For years now, many professions have looked on to the changes taking place in the way we communicate, stunned by the speed of change and unsure what the next steps are for their industry.