Creating ads for feminine hygiene products seems to have been one of those areas with an unwritten rule and etiquette that prevents marketers and designers from directly addressing an apparently awkward and taboo topic.
Not long ago we Tweeted that we were looking forward to Rihanna's tour. After the Tweet, we used the hashtag #ForWomen, which is the name of our new campaign. We put a link to our Facebook page, where we'd posted a picture of Rihanna and the caption: 'She's one of those women who divides opinion, love or hate her sexy style you can't deny she's got the body for it.' We were astonished at the responses.
Jeez, you can tell this lady's on her period. Fictional CEO of Bodyform, Caroline Williams, has responded to a Facebook rant