brand Britain

We don't know the true reasons behind Theresa May's decision to appear in US Vogue, whether it's about enhancing her political profile across the pond, or simply to fulfill a long-standing ambition in line with her well-reported love of fashion.
Whichever way the referendum goes, it's clear that brand Britain has become little more than a logo and a few slogans: good for selling clothing, perhaps, but hardly the basis for a successful political union.
"I want Britain to be the place international businesses go to, not the place they leave. Let it be heard clearly around