This generation of women are active, confident and have the ability to spend money on products and experiences that enhance their lives. Surely they cannot remain invisible to brands for much longer.
While British Airways scores well on loyalty, 75% of people define EasyJet as a "friend with benefits" according to the Human Brands research study. The same research also revealed consumers are having "secret relationships" with brands like McDonald's (60%) too, suggesting they are increasingly indiscriminate, placing ease and availability above brand loyalty.
I don't really like doughnuts. I wouldn't eat a Krispy Krème if you paid me. However, I will go hysterical with happiness
As an expert in the potential of the Vietnam market, having been there once before, I was with a regional director of Heineken. He carried a widget on his key ring by which he could identify the origins of every single can of his beer, including full details of when and where it had been brewed...
Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.
If your business projects one thing and then delivers another, your brand is not being authentic and let's face it, as customers
If people don't trust you they won't buy from you. Using the same colour consistently throughout all aspects of your business
Whenever we buy anything, it's based on an emotional reason. Afterwards, we justify our choices on performance or price. We like to think of ourselves as logical beings. But really, we buy because of an emotional want, need or desire.
We like to think we are logical beings, but what's really happening is we are making purchases based on emotion. What's this got to do with colour? Colour triggers our emotional responses, so the colours you choose for your business branding will have a huge impact on your customers and potential customers decision to buy.
For marketing, attracting and seducing young, demanding and connected consumers is not a simple thing.