brands

Did you know that certain brands have different names in Australia? Take this quiz and find out if you can figure out what the Aussies call these things.
In Partnership With Qantas Airways
Starting a business and getting it known is hard. Marc du Plessis, CEO of Spark Media, gives advice on how to get your business going, even in the Facebook and Google age.
It's important to find out what exactly the conversation that surrounds your business and industry consists of.
"With every step, we all move forward," says the brand's new campaign.
This month's unveiling of the iPhone X, and iPhone 8 and iPhone 8 Plus will push the smartphone's popularity even further with worldwide sales of the smartphone reaching nearly 1.2 billion with no signs of demand slowing.
I admit, it's hard not to bop along to California Girls and Surf City. But do we want to remain frozen in a 1970s narrative, where there's 'two girls for every boy' and women are little other than eye candy for beach boys to ogle at?
Tired of the relentless election campaigns? In our recent Truth About Britain research initiative, participants were given the opportunity to choose who they would vote for in the upcoming election - but with a difference. In this hypothetical election, participants were asked which brand or company - not which political party - would be best suited to lead the country.
Whether it's the weather, a tube strike, or the premiere of a TV show, brands have to connect with real-time relevance, because it's what we expect as consumers today. But, brands must also be tactful to avoid becoming a gimmick. The key is to realise the power of affinities to understand the consumer and deliver a relevant consumer experience.
'Lifestyle' inspiration is becoming increasingly important and sought after - and whilst Instagram envy has a lot to answer
While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.