Brazilian Football Confederation

As Brazil's top sides count the coals in their stockings and sell their best players to the Premier League and Europe Pele's lust for life can remind them it's time to make the game he made beautiful beautiful again.
Named by then-CBF president Ricardo Texeira to coach the seleçao in 2006 Dunga had no previous coaching experience. He was abruptly fired by Teixeira after Brazil got knocked out in the quarter finals of the FIFA 2010 World Cup by Holland. Now he's back and the fans don't like it.
The FIFA Coca Cola ranking is another reminder that the Brazilian Football Confederation (CBF) needs to address management and competition issues that impact on the reputation of the national team.