Social media is a valuable tool in getting your message across and communicating with customers and clients, but as this story has demonstrated, it can also be extremely damaging if something takes hold. We have used Primark's experience and response to develop three basic principles of how to handle a viral nightmare...
I have a very hungry baby who drinks every single ounce of milk I feed him. So when I saw the reduction in the amount of milk after cutting back on my calories, I quickly realised I had to focus on weight loss after he wasn't solely reliant on milk. It wasn't fair on him. I now get why people formula feed their babies to get their bodies back.
The mother vs the expert has become a common binary in lifestyle media aimed at women. The mother is almost invariably presented as about two seconds away from being sectioned, and the expert is mostly always a white man with (we assume) a medical degree.