The winning campaign could well be whichever side does most to disrupt expectations, surprising people with its ability to broaden its appeal. That means both campaigns may need to surprise their supporters too - or at least take them on a journey about how to win the argument with those not already onside.
Prime Minister David Cameron is "punishing business" by trying to meet his self-imposed net migration target, the influential
The new research suggests that some of the most prominent advocates in both the 'pro' and 'anti' camps in the EU debate may be harming their own cause. Neither Europhile Tony Blair nor Eurosceptic Nigel Farage is trusted by voters when they talk about Britain's EU membership.
Britons do not have racist feelings toward Romanians and Bulgarians, but blame the government for a lack of real information
Debates about globalisation examine impacts on all concerned - whether importers of labour, food and goods or those countries losing key workers, giving up their food or being turned into polluted assembly lines. Debates about the EU and migration which lack that level of empathy - and concentrate purely on what Britain is supposedly losing - simply miss the point.
We have a legal duty to provide protection to those who have a well-founded fear of persecution; a principle that the British public broadly supports, even if politicians and the officials who carry out their mandate don't.
Behind the political discourses, the media headlines, the highly-frantic speeches and the amusing campaign, it is easy to forget that we are dealing with human beings whose lived experiences cannot be reduced to mere statistics or neat caricatures.