I just have to ask this question out loud: what is wrong with showing a real mother, with a toned body, in a bikini, pushing her real daughter in a pram? Has our collective confidence sunk so low that we must now jump at any brand portraying toned, bikini clad women, mothers, or men for that matter?
Everything changes when you have children. You enter a whole new world with a whole new vocabulary. Baby-wearing, perineal massage, Bugaboo - yours is a new language. But parenthood also twists the words in your very mouth too.
Why has the premium push-chair had such a meteoric rise to fame? When was the sea change? Yet again, in my humble opinion, it was probably back in the early noughties when the cult of celebrity took a TIGHT hold.