What's the best story you've ever been told? What's the best piece of fiction you've ever read? What is it about the memories of those that have made them stick in your mind? Defining what a story is and why they have impact is very difficult. At its heart a story has characters, a narrative, tension, and a resolution. What if you could take the key aspects of storytelling and apply them to data?
One thing businesses should all agree on is the fact that the customer comes first. With 80% of a company's future revenue coming from just 20% of its existing customers it's essential that customers are always front of mind when developing the strategy for growing your business.