B2B sales and marketing has had to wake up a bit. No longer is it about pouring badly targeted messages through fax machines
It stands to reason that the most effective IT outsourcing relationships are built on a foundation of commonality. It's one reason why the importance of having compatible values should not be underestimated. For this reason, a willingness on both sides to view the relationship as a 'partnership' and not simply a 'contract' is key.
For us, this culture change programme is not a passing fad, nor is it the pet project of a few people at the top: it has affected every single Grey London employee. I can't speak for everyone, but I know that most never want to work in any other way again, wherever their careers take them. It's that simple and that powerful.
Samsung has reportedly banned its South Korean employees from taking part in drinking games. According to local media, the
Today, more than ever, businesses need to develop a common purpose when it comes to arts funding, because if business is the bedrock of civilisation, then the arts are the fruits of civilisation, and they must be nurtured.