In many ways 'millennial-talk' is hyperbole. Taken literally, if I believed everything that has been written about millennials - I shouldn't be writing this. My sense of entitlement would mean that I'd be resigning from my third job to launch a start-up that sells digital mindfulness from a semi-derelict storeroom...
Trying to make brands more relatable, managers formulate emotional visions and ascribe human character traits to their brands, illustrated through corporate values. These are often taken from a rather shallow pool of virtues that are believed to resonate with target audience.
The simple fact is people don't look at a problem and think of the most direct way to solve it, they often seek the most expensive option.
As a business and enterprise coach I am frequently asked about the kinds of skills and qualities I think new business owners need to develop. Now, everyone is different and we all come with a unique skill set. But there are three skills I believe to be universal if you are going to flourish as a freelance, self employed person or entrepreneur.
Starting a business today is far tougher than a few years ago, not only do you have to know your business, you have to know how to market your business within your budget in a world where companies are spending tens of thousands on marketing and branding.
I spend my working life helping organisations deal with disruption. I focus on the media and entertainment industry these days, but I've covered sectors as diverse as health, energy, transport, and financial services.
I had dinner last night with a group of company executives who asked me about the best place in the world to locate the finance department of their company. This is a global organisation with thousands of people employed across the world and a finance function presently located in Western Europe.
Britain's economy is well on the path for growth and 2014 is set to be a great year for business. With the right people in place and a healthy cashflow, British businesses will be in good shape to build and maintain successful long-term strategies. And who knows, perhaps the next Google or Facebook will be born from these shores.
The cloud differentiates in three ways from traditional hosting, as it is sold for the time the customer needs to use it, its services are flexible and accessible with nothing more than internet access.
Given how central customer loyalty is to the bottom line for every smart company, I wanted to share five insights and action points from my research that I believe are essential to getting a customer loyalty strategy right