When I start presentations with this statement, more often than not it's met with some shuffling of feet, shifting of eyes, hands firmly clenched to thighs. Some people simply don't know how to react.
Despite my inbuilt cynicism, I can see that these campaigns have had a material impact on causes. And when you consider that brands don't have to do this, and could just spend the money on traditional marketing, I am really inspired.
It may never be possible to iron out every scoundrel with wayward principles, but using values as the basis for learning and development could ultimately count for much more than a few thousand quid on swindled expenses.
It stands to reason that the most effective IT outsourcing relationships are built on a foundation of commonality. It's one reason why the importance of having compatible values should not be underestimated. For this reason, a willingness on both sides to view the relationship as a 'partnership' and not simply a 'contract' is key.