Skittles gave up their rainbow, whilst brands from Barclays to Tesco are supporting new colourful versions of theirs. A hit with the creative industry, we have to ask if these temporary brand gestures can create a truly meaningful and lasting impact to the LGBT community?
In the same way that caterpillars want to be butterflies, good advertising aspires to be entertainment. That scroll-stopping, pupil-dilating, synapse-firing quality that things you genuinely choose to spend time with possess. Mostly, UK advertising fails at this.
As the sun sets on another Cannes Lions Festival, and members of the advertising industry get used to drinking something other than champagne (it's a hard life ;), we reflect on one key takeaway: adverting is changing.
We need the philanthropists of this world along with scientific genius, pioneering business leaders, creative communicators - and we need you, if we are all to beat this terrible disease. I invite you to join us and make ending malaria a legacy recognised by all generations to come.
The tide is shifting. Backing social change is authentic, credible, tangible and doable. So let's use creativity and commitment - with more than a hint of bravery - to achieve the biggest humanitarian victory of the 21st century. Making malaria no more.
A trip to the Cannes Lions Festival provides a great opportunity to sit back and mull over the changes in the world of brand communications over the last decade. So, glass of rosé in hand, I can give you a (not rosé-tinted I promise) perspective on the direct category.
So, once again the lions have returned home in their prides from this year's largest advertising awards festival in France, the Cannes Lions - an event which, in the advertising industry translates to: line your stomachs, update your LinkedIn profile pics and don't forget your sunscreen.
I'm just back from the annual weird, wonderful and inspiring world of the Cannes Advertising Festival. Held two weeks after the infinitely more star-studded (but arguably just as ego-fuelled) Film Festival, the, this is the main event for global creativity in advertising and communications...
Valleyspeak has made a comeback. But not the LA valley girl dialect that defined the nineties (like, seriously?). In the past week, Silicon Valley has gone gaga about a new instant messaging app / social network that only allows you to communicate with one word: Yo!
CANNES, France -- Some may characterize the rise of so-called "programmatic" online ad trading and control techniques as