cause marketing

When austerity-focused government chooses to leave increasingly demanding social issues to charities, there is an opportunity for mainstream businesses to collaborate and make a real difference.
It's been a good year so far for BLUE Marine Foundation, the UK-based ocean conservation charity I'm involved with. In fact, it's been a good three years since startup. And this week was no exception: I felt a big flicker of pride when I saw the fantastic partnership that BLUE has developed with Kenzo come to life on the catwalk at Paris Fashion Week on Monday.