chris hirst

It's well over 20 years since John Major, then the British Prime Minister, expressed his reverence for a country of "shadows on county cricket grounds, warm beer, invincible green suburbs, dog lovers and old maids bicycling through the morning mist".
We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.
At the end of last year, I posted a blog about the 'Open' culture we've cultivated at Grey, and how this culture change programme
More than five years into recession, the global financial crisis shows no sign of abating. Just last week, the IMF announced a combined cut in UK growth predictions greater than that of any other country.
We are in the middle of a celebrity endorsement tsunami; never in the field of brand marketing has so much been endorsed to so many by so few. To walk London's streets right now is to be introduced to a bewildering array of sports and sports stars; Sunday magazines display their chiseled bodies and ghost-written autobiographies sit in their millions waiting to be shipped.
When the history of 2010 is written, two apparently unconnected events will hog the headlines, bankers' bonuses and MPs' expenses.