Chris Moyles
"If you get asked to do it, don’t do it," the Radio X host said.
Things got off to a chaotic start when the Kitchen Nightmares star paid a visit to Chris Moyles' breakfast show.
"I had to just get away because I personally found that quite fake."
"I was a bit cross after I left."
The former Good Morning Britain star couldn't resist firing back as Chris described him as "too mouthy" and "gobby".
The new series of the ITV reality show kicks off next month.
And it's all thanks to Chris Moyles.
It's not all bad news for the BBC, though.
Radio stations, especially big ones like the BBC's national pop network Radio 1, are prepared for bad stuff happening: it's called 'obit procedure'. When a catastrophic news story breaks, such as the death of a royal family member, each network has an audience-appropriate mix of obituary music on standby that will 'reflect the mood of the nation'.