News outlets never splash the good news about alcohol do they? Because there is good news about booze and has been for the thousands of years that humans have consumed it.
If Eddie & Joe Grundy from The Archers are reading this - I have a few friends who long to join your cider club. It's true that five years ago they would have thought cider was something that only characters in Thomas Hardy novels and school kids in bus shelters consumed, but today cider is back big time.