In today's world, being relevant requires strategic thinking.
Black businesses are still viewed as the worker and not the producer so we do not have a significant say in the economy of business in South Africa.
It's 37 minutes past seven in the evening and I'm wondering if I should write about a slightly taboo topic. Taboo because no-one wants to receive the backlash of opinions when speaking for or against single parenthood!
Do I tell them how, every morning I get up, get ready, wake my partner and four children up and try and nag them out of bed to go to work/school, whilst making breakfast, emptying the dishwasher and respond to half a dozen of email before 8am?
My clients are my entire world. Each one is my boss, my friend and the person who holds me accountable for my progression. It's important to feed your soul and everyone who calls on me gives me something different to take away each time.
They say you should never meet your heroes. Well, a couple of weeks ago I did. In fact, I got to interview mine: Professor
The common belief that if you do a good job your clients will refer you is misplaced. People are far more likely to share bad news than good. Do a good job and you are delivering on expectations. That doesn't give people a story. Dip below expectations and they will want to tell everyone, to warn them off.
On Sunday, The Huffington Post UK turned three. To mark this occasion, the front page carried the three best bits of advice business leaders have ever been given in the pursuit of success. In the same vein, then, I'm sharing the three tips I've distilled from my twenty years working in the advertising and marketing industry...
Whenever a client or a customer asks your rate, s/he is trying to get a read on you. Do you believe you're going to get what you're asking? If you sound like you do, then you will. If you sound like you don't? ...Then you won't.
While you don't necessarily need to justify your decisions to most people in this world--save mustachioed bill collectors and Melissa McCarthy in The Heat--there is one person you should always justify your decisions to: Your client.