Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?
It's time to debunk the myth. For too long now, many commentators believed that CMOs would soon be spending more on IT than the CIO... So what's the reality?
Old fashioned approaches of evaluating technology, which can take months, are not going to cut it in the modern marketing world. This is why more and more marketers are turning to the cloud - in fact I can't recall one conversation I've had with a peer that is only looking at on-premise solutions.
he average CMO has enough to worry about without needing to spend time poring over the fortunes of hardware companies. However, with consumers spending increasing amounts of time accessing brands via their mobile phone, surely it's important to know which devices are dwindling in popularity?