colour psychology
Hands up if you've been riveted to The Handmaid's Tale? I certainly have. My friends and I have been talking about how it's been an uncomfortable watch at times. The TV series plunges you into a dystopian society which is the uncomfortable part yet the story is compelling viewing.
Colours arouse strong emotions in all of us. These emotions may be linked to memories. I can't stand bottle green because it reminds me of bleak school uniforms. But ochre yellow and fuchsia pink always take me back to sunny days in colourful Rajasthan India.
Have you ever thought about what is more important - colour or light? If so you're not alone. Colour and Design professionals around the world have pondered the same question.
Over the past decade I've been called on to talk about pink as an applied colour psychology specialist in the media and it's always been my opinion that pink has gotten a bad rap. And that's because of the whole pink for girls and blue for boys cultural belief.
Whenever we buy anything, it's based on an emotional reason. Afterwards, we justify our choices on performance or price. We like to think of ourselves as logical beings. But really, we buy because of an emotional want, need or desire.
We like to think we are logical beings, but what's really happening is we are making purchases based on emotion. What's this got to do with colour? Colour triggers our emotional responses, so the colours you choose for your business branding will have a huge impact on your customers and potential customers decision to buy.