Anybody who thinks this is about sex, keep reading. It's not, but keep reading anyway - it might just make you happy. We're right in the middle of Happiness Week on BBC Radio 5 live...
Tween girls want to exercise their aspirations, to explore and express their creativity as well as to develop and learn. Enter online gaming, once dominated by (and traditionally marketed to) males, but now includes offerings specifically for girls, meeting all of these needs.
Anyone who thinks video games are a niche industry is totally out of date. This is an industry that has grown to rival any entertainment business.