To cite Oscar Wilde, too many of us know the price of everything, but the value of nothing. Thankfully, transparency is now determining price tags much more than before and consumers will vote with their purses. Economics of scale state that it's the global companies who have the most capacity to foster systemic change, so let's hope that 'luxury' leads the way.
Total ethical spending in the UK is now worth £54billion (2016) and represents around 7% of all UK consumer spending, which is more than we spend on cigarettes and alcohol, combined. The value of overall ethical sales grew by 8 %to £38billion in 2015, during a period when inflation barely rose above 0.5 %, according to the new Ethical Consumer Markets report.
Through Escape the City, I often met high-flying professionals who wanted to ditch their day-to-day routines in order to 'find more meaning' and 'change the world'. I must have talked to at least a thousand millennials who stated the same dream of owning a business that also improved society.
Knit by knit, Alice is filling the British fashion landscape with UK-made pieces designed to last forever. I caught up with her and am so happy and honoured to share her journey wisdom here.
'Sustainable Leadership' seems to be the current buzz phrase in business. One definition of sustainability is 'conserving an ecological balance by avoiding depletion of natural resources'. What I understand this to mean is: don't take more than you need and behave in a way that benefits the whole, keeping in mind future generations.