consumer behavior

Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?
Agencies often encourage brands to advertise in social media channels such as Facebook and Twitter for fans and followers recruitment; but what usually remains unanswered is how to maintain and engage with the recruited users.
Gathering data for tailored one-to-one messaging and smart marketing is rebooting retail on and offline, writes James Silver.