Content Marketing

Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.
With so many exciting digital developments for content marketing in 2016, it's clear that the year ahead holds a plethora of intriguing opportunities for marketers. Here are some to consider when creating your digital content strategy for 2017...
Online marketing in today's world has become extremely competitive, indeed. This compels us to discover new methods to make what we have to offer, be it a product or service, standout from the crowd. Otherwise, rest assured we will find ourselves completely overwhelmed by digital voices that are enormously louder, more powerful and honestly, more attractive than what we may have to offer.
Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.
The challenge to brands is to harness new technology to build better content that isn't just likeable, but is shareable and unforgettable. To be great storytellers they need to transcend content marketing and be part of the conversation in context, not as a cynical interruption.
The social media giant recently revealing that 85% of video being viewed silently [3] suggests a need to reassess we produce online videos to engage audiences. So what exactly do content creators need to do to ensure they get their message across on Facebook?
Last week, Mary Meeker released the 2016 Internet Trends Report - a goliath of information, insights and all-round fantastic
Over the last few months I've decided to dust off my PhD proposal. As I've contemplated returning to the academic world, I've
Building a strong base of followers is the aim of most businesses starting out on Twitter. For most, starting out with zero, that's more than a bit daunting. But it's often just a matter of time and using the right strategy.
Millennials, or Generation Z (call the young folk what you will), we are always being told are the online generation. Digitally native and incredibly social, yes they are, but what aspects of their lives are actually 'offline?' Very little it would appear.