If anyone is able to calculate the exact formulae for how to make content go viral - they'd probably be the most valuable person on the internet.
There are now 500 million views of learning-related content on YouTube. Every. Day.
Today, all publishers are looking for virality. If done right, viral videos can make up to 60% of all a publisher's shares over a three month period. While this pressure may be intimidating, don't despair. Focus on tackling some of the above areas and developing a solid strategy - then you too could obtain viral fame.
It was a wonderful experience and I loved every minute. My very fair Scottish skin did not take too kindly at all to the glorious sun... My face developed what I felt at the time were the ugliest freckles. They were huge and sporadic. They had no regular path or shape. If they had I may not have been so conscious of them.
While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.
In an age where print publications are closing their doors daily, radio seems to be one medium that is more popular than
Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.
Creativity is by nature not 100% predictable, so whilst we can and should analyse and predict performance, data should be used more to steer us than definitively lead us in our thinking and actions.
A blog should engage your readers and elevate your brand status. It's viewed as a very organic form of marketing that adds
Though not without their own growing pains, the digital evolution has been kinder to films, TV, music and, naturally, video games. It is the book industry today that is looking to evolve its very offline habits and compete effectively for consumers' attention.