copenhagen fashion summit
As the driver of Kering's global sustainability strategy, Marie-Claire Daveu is the company's spokesperson on what amounts to a mammoth mandate to effect global change management across supply chains and drive education of students and designers to mindfully choose sustainable materials when making creative decisions.
It's Vanessa's opinion that using sustainability as a sales tool and part of the brand message, has an upside and a downside. The upside is the point of differentiation which can attract consumers, while the downside is that it puts the brand in a different niche for other consumers.
H&M made a bold statement at the beginning of the Copenhagen Fashion Summit, declaring their aim to become fully circular (which means moving towards using only recyclable materials and renewable energy sources) by 2030. I spoke with Anna Gedda, their Head of Sustainability to find out how.
While interviewing Mira I asked what inspired her new venture, which seeks to innovate in the fashion tech space (including wearables) and harness new and existing technologies to help make fashion more sustainable.
Reflecting on the global political and economic climate, Simon Collins commented on the political dissent in Thatcher's 70's and 80's Britain that gave rise to the punk rock movement and other beautifully creative genres that still resonate in Britain today. So out of this current political upheaval, could there be a beautiful and positive outcome?
'Is that Dhaka?', I wondered as a film taking us on a tour through a rabbit warren of a damp, dark textile workshop played on the backdrop of the Copenhagen Fashion Summit stage. It's actually Gujarat in India - Machines by Rahul Jain opened the summit and reminded us of why we we're here.
Marco cited one of the biggest challenges for the sustainability agenda currently as being consumer attitudes towards 'sustainable garments' and the false impression that sustainability means a compromise on design and/or quality. He is calling for a drive to help convince customers of the superiority of sustainable fashion and make it a major purchasing driver for consumers.
Fashion is the second most polluting industry in the world. Since you're reading this article, I'm sure that statement is familiar. But while it might shock, it doesn't do anything to explain why. And if we don't understand why the industry is so polluting, it makes it very difficult to understand how we could begin to change things.
Denmark boasts some of 'the happiest people', thanks to their enviable health, education and welfare systems and has set itself the goal of having the first carbon neutral city. And last month, Copenhagen hosted the fourth edition of it's increasingly established Fashion Summit.
The summit, organized by the Danish Fashion Institute on behalf of the Nordic Fashion Association, focused on 'responsible innovation', moving us to think more deeply about the true meaning of the word sustainability, which is at risk of becoming undervalued or even dismissed through over use