corporate communications

As the corporate world in South Africa continues to grow, organisations must implement an effective communications strategy in order to remain successful.
Once upon a time we all told stories. As children we learn about the world outside through our parents' fairy tales. Wolves, beasties and wicked stepmothers teach us that danger lurks for the unwary and we should always try to be brave, tell the truth, and avoid hurting other people's feelings...
Communicators - politicians, corporate spokespeople, charity campaigners - have always faced challenges when trying to get their messages through to voters, consumers and the public...
It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or readability your bold first draft might once have had.
It is clear that all these movements have had a huge impact in raising awareness of these women's groups' agendas, regularly hitting the front pages and attracting high level support. As someone who works with companies to create communications strategies to support their business objectives, I wondered what lessons could be learnt to create more engaging campaigns.