So: time to shape up. Hiding behind legalistic flummery is not going to be enough. Google needs to be better than that, and to get back to basics: don't be evil, after all.
Ryanair, one of the most successful brands in the last 25 years, has always taken an uncompromising approach when dealing with its customers - follow the rules to the letter and get a cheap fare - any deviation and costs will escalate. No excuses, no quarter given...
Having grown up in the 1990s I have watched the term 'corporate social responsibility' (CSR) grow and evolve. Whilst the
Reputation cannot be owned; it is the prevailing view of an organisation. Reputations are impacted by all publicly available data and coverage. An important component is the view, held by the public, opinion leaders and other stakeholders, of the industry an organisation is part of.
Change is happening fast and it's clear that for many companies, the challenge is to keep up. We live in a world where value is being built and destroyed at mindboggling speeds, shareholders are becoming more radicalised and consumers can pass and spread judgement on a company in the blink of an eye.
It does seem so easy for many organisations to default to corporate speak - presumably because it acts as a kind of security blanket in what seems to be an increasingly hostile world. But then I thought if the words have no meaning why bother to speak in the first place?
Banks and bankers are starting to see the value and understand just how important it is to maintain a good reputation.