corporate sponsorship

So here's a rallying cry for organisations like Nike, Sport England and the BBC looking to champion gender equality in sport -- why not explore the burgeoning world of mixed-gender sports?
The struggle to establish Black Cultural Archives took over three decades. The NMAAHC in the United States has been 100 years in the making; however the feat has left me with an indelible mark of what is possible for Black-led organisations here; but there are some major lessons to learn to make our own mark...
Equality in sports ought to be a given, so the fact that professional women participants still generally earn less than their male equivalents is a scandal... The Gender Balance in Global Sport report just published has found what it calls a 'vast' wage gap still existing, two years after first highlighting the problem.
Bribery and corruption - like beauty and so many other lofty moral issues and ideals - are always in the eye of the beholder
It's clear that the positive environment of music festivals will continue to lure brands in but what does it say about our generation that we've become accustomed to being bombarded by advertisers trying to sell us payday loans on our weekends off.
One of the key benefits of sponsorship, in addition to the extra revenue, is an enhanced product in terms of service. For the Royal Albert Hall, a building that is steeped in tradition but is also a charity which receives no government or public funding, both benefits become equally important.
Anyone who read my previous blog about rowing to London for Beat will know the extent of the challenge my fellow CCCBC rowers and I have set ourselves.
Two major sponsors of Stonewall's annual awards dinner have threatened to pull the plug on funding if the gay rights group
Over the seven years I have been chair of the Commission I have met a wide variety of people from NGOs and also most of the corporate sponsors to talk about issues related to the sustainability of the Games and its legacy.
The combined turnover of Kraft (Cadbury), McDonald's and Coke is £116 billion - which, funnily enough is equivalent to the entire sport industry worldwide. We accept that the product they provide is not good for you if consumed in excess. But if they don't use sport then they will spend their advertising dollars elsewhere and I would prefer them to be driving their money into sport.