Reputation is not a commodity that can be bought, but it is the very one that businesses rely on. In order to weather the storm, the self-proclaimed master of the deal desperately needs to start dealing in the same currency as his corporate counterparts.
TTIP aimed to curb regulations and remove all customs duties on corporations trading between the US and the EU, as well as removing 'non-tariff trade barriers'. This broad and ill-defined term included any law, financial regulation, ethical code, health standard or environmental protection that restricted the operations of US corporations within the EU.
In many ways 'millennial-talk' is hyperbole. Taken literally, if I believed everything that has been written about millennials - I shouldn't be writing this. My sense of entitlement would mean that I'd be resigning from my third job to launch a start-up that sells digital mindfulness from a semi-derelict storeroom...
What we are experiencing in Paris amounts to a corporate coup aimed at preventing progress and effective solutions to our climate crisis. Now more than ever we need to advocate for system change rather than climate change, with climate activists planning creative ways to inform the public not only of the false solutions on offer, but the real solutions that will lead to positive change in our world.
Of all the media coverage surrounding the COP21 talks on Youth and Future Generation day there is one slightly alternative hashtag that fills me with excitement: #ItsOurFuckingFuture
Tax avoidance is now scarcely out of the news, and many companies have faced huge reputational damage for playing fast and loose with the rules. Alongside the urgent reforms to regulation that are required, good businesses should recognise that they too must play their part. The world expects nothing less from corporations and their leaders.
Negotiations for the TTIP (and TPP) have been very secretive, and you have to wonder why. If the deal was public, if investigative journalists were able to spread knowledge about this deal, protests would ensue from the awareness of possible detriment...
There is an old legend relating to the end of the battle of Waterloo, which passed its bicentennial anniversary last week
Trying to make brands more relatable, managers formulate emotional visions and ascribe human character traits to their brands, illustrated through corporate values. These are often taken from a rather shallow pool of virtues that are believed to resonate with target audience.
Without love our empathy always falls short, and without full-bodied empathy we cannot act in true selflessness, consequently, we will not fix the deep seated issues we face as a species. It makes sense that unless we reclaim love from its hegemonic interpretations, in order to love ourselves, to love others and to love planet, our work for social change will always be burdened.