A short one this week and more of a heads-up to look out for my new favourite, ad. From the clearly very lovely, people at Dove.
By remaining boys, we are able to pursue very selfish lives, full of ambition, competition and ego. This is promoted as an ideal, a role model or template for boys to follow. This fixed and inflexible view of masculine is nurtured by our culture, by the way we teach, by the media, by our drunken peers, by so many different means. However, it is not our nature.
Perhaps the greater challenge for Gen Y leaders will be to reveal their generosity when the perception prevails that they are drifters, both selfish and shiftless. In fact, theirs is a generation that puts social currency ahead of financial currency, driven by a greater sense of social justice than its predecessors...