crm

I don't think that it's any different when we interact with brands. You just have to look on Twitter to see the streams of frustration from unhappy customers, and on the flip side, tweets from brands that make customers feel their concerns were listened to.
It seems that the unseasonably mild temperatures that dominated December, with their associated sights of unsettling oddness
Joining the likes of Barbie and Beyoncé, the hamburger and powered flight, it seems that Black Friday and Cyber Monday are two more American imports that have taken up a permanent berth in the British consciousness.
This move to customers using multiple channels at all times has been supported further by the prevalence of smart phones. Internet access from almost anywhere is easy today and the culture of engagement has been accelerated because of this.
We welcomed our latest intake of graduates last week. I was explaining our agency ethos to them: how we put the 'R' back into CRM (customer relationship management) and build genuine relationships between customers and brands.
For most of us, our smartphones have become the equivalent of our modern swiss-army knives. Had your bank card stolen? Arrange emergency cash through your banking app. Missed the last train home? Book a taxi via Hailo. Lost? Use your GPS-enabled map.
Subscription models are fast becoming the norm in our increasingly digital society, but the upshot is a much greater need for businesses to understand and create active two-way conversations with their customers.
Earlier this year, Senta Slingerland, Director of Brand Strategy for Cannes Lions came to talk to M&C Saatchi Group. It was a great insight into what was winning at Cannes 2013 - and why. Again and again, the same themes cropped up; Purpose. Story-telling. And data.
One thing businesses should all agree on is the fact that the customer comes first. With 80% of a company's future revenue coming from just 20% of its existing customers it's essential that customers are always front of mind when developing the strategy for growing your business.
More and more companies are spending more and more time and money on Customer Relationship Management (CRM). This is based
Have you heard of Naked Wines? Do you like wine? Then you should check it out In our industry we talk a lot about customer
Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.
In 1993, a friend and myself sat in our respective apartments in Boston MA and started a company making application software that used this thing called the Internet for collaboration.
There's a new breed of consumer on today's high streets that indicates a sea change in the shopping behaviour. UK consumers are evolving into a nation of 'ROBO' (research offline, buy online) shoppers according to Ofcom's latest Communications Market report.
At first glance, it's hard to see a bright future for the UK's high streets. The latest vacancy rates rose to 14.6% in June, the highest level on record, and the latest reports claim that high street stores are suffering as shoppers stay at home to watch the Olympics.