To take these away is to take away connections and community. And when you take away that, you silence individual beings, you make them fade and you tell them - just as they're finding places they can thrive - they are not important.
As an E cup myself I am well aware of the problems in finding fashionable clothes that fit both your boobs and your waist and don't look like a tent from the side so I was overjoyed to hear about the project.
Figure-conscious women who stress their men out may find their behaviour has unintended consequences. Stress causes men to