Customer Engagement

Unlike many consumer reports which tend to focus on price and other elements, a new report written by customers, for customers has named Morrisons top supermarket for customer service...
We welcomed our latest intake of graduates last week. I was explaining our agency ethos to them: how we put the 'R' back into CRM (customer relationship management) and build genuine relationships between customers and brands.
Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.
For marketing, attracting and seducing young, demanding and connected consumers is not a simple thing.
he average CMO has enough to worry about without needing to spend time poring over the fortunes of hardware companies. However, with consumers spending increasing amounts of time accessing brands via their mobile phone, surely it's important to know which devices are dwindling in popularity?
A good mobile website must be optimised for every possible device, embrace context in order to satisfy all user requirements, and serve a compelling user experience for all device functionalities.
Whether it's a Tesco Clubcard, Nectar points or a Boots Advantage card - most of us have a variety of loyalty cards in our wallet. But where did it all start? Can we even remember the days before loyalty schemes - and where can it go from here?