customers

Sharing activity has proliferated in the last few years. Thanks to the rapid growth in applications like Uber and Air BnB, more people than ever are exchanging resources with each other to reduce costs and contribute towards sustainability. But while sharing cars and homes has become the norm, what about other resources like energy?
I don't think that it's any different when we interact with brands. You just have to look on Twitter to see the streams of frustration from unhappy customers, and on the flip side, tweets from brands that make customers feel their concerns were listened to.
I'll be at this week's Scotland's Towns Partnership conference in Kirkcaldy. It promises to be a good gathering of like-minded
There are countless ways of bringing in new business but, for psychological reasons and because of human nature, some methods are more effective than others. Here are seven approaches that will work for you regardless of the business you are in.
At a macro level, 4G Britain estimates that 125,000 jobs will be safeguarded or created in the UK between now and 2015 and that it will add 0.5% to UK GDP by 2020. For individual businesses, 4G can provide a real competitive edge no matter how crowded their industry.
I have developed the same cynicism as most fully grown adults, yet this is underpinned by a general hatred of all human beings, particularly customers. I still work in customer service as I work my way through my studies, and I have come to learn that my first screaming idiot customer, isn't all that unusual.
Pink Floyd's Roger Waters produced an album in the late 1980's called Radio KAOS. The closing track was titled 'The Tide Is Turning'. Now, I am not getting all Floyd-esque, but it has made me think. The last few years have been chaotic in the world of retail, but I get a sense that the tide is turning.
Engaging the customer will serve to increase customer retention. It is vital to create engaged customers who will refer, remain loyal to your brand and, as a result, spend more - leading to revenue growth and a healthier business.
And so, as we enjoy our short, hot summer, a new generation of university graduates return their rented gowns and mortar boards and head off into the big, wide world... some, young as they are, will have a business idea that will change the world.
One thing businesses should all agree on is the fact that the customer comes first. With 80% of a company's future revenue coming from just 20% of its existing customers it's essential that customers are always front of mind when developing the strategy for growing your business.