There was more than just the issue of the UK's future in Europe on the lips of leaders and influencers at the World Economic Forum in Davos this year. Two other words took an unanticipated, but deserved, prominence: climate change.
This is our last best chance to stand up and be counted - and be accountable - before the UN's consultation on this new framework closes. But let's look at who is talking about the Post 2015 agenda at Davos: Jeff Sachs, Bill Gates, Ban Ki Moon. With the notable exception of Unilever's Paul Polman, where are the other business leaders?
The UK, as one of the richest countries in the world, has the power and resources to act both at home and abroad. We do not have to choose between the two. And, central to the IF Campaign, we must also tackle some of the systemic causes of hunger.
From inauguration photobombs to Shetland ponies in cardigans, take a look at our selection of this week's silliest snaps
A picture of a chipper David Cameron enjoying dinner with Boris Johnson and the chancellor, despite being forewarned of the
As a veteran, I have learned that Davos is a kitchen out of which, given time, dishes come that do make the main menu.
At a session on European competitiveness yesterday the starkness of Europe's future was clearly exposed. A chart was shown that showed US per capita income steadily pulling way ahead of Europe's which has now been overtaken by South Korea.
David Cameron has declared himself a "low tax conservative, not a no tax conservative" at a speech which skewered tax avoidance
As the global elite don snow boots for Davos, those of us tramping through the slush at home will wonder 'what's Davos got to do with me?' I say two things: 1) the UK has always been a great trading nation and, 2) the UK is a modern day cultural superpower. We're up to our boot-tops in the global economy and our language, education system and creativity are in massive demand to drive global growth and prosperity. And we all have a stake in that. Because what our politicians and business leaders are discussing on our behalf is a near universal need to tighten our belts.
Davos has started. And the search is on again for what will be the defining new wisdom to emerge from this year's rash of seminars, lectures, parties and closed meetings in the Swiss mountain town.