Adblocking and publisher responses to it sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market.
Sports brands and organisations can use social media, not only as a way to keep fans updated with the latest news, but to get others interested in sports. It's not just about promoting the team, and by extension its brand, it's about having conversations that build lasting relationships with people. Using social media, sports stars, teams and brands can keep fans invested in sport all year round.
Building Influence in a Fragmented World - How Can Brands Forge Meaningful Relationships With Consumers?
The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.
So whilst many businesses will need to clean up their act, the key question is; what does the future hold for content? How can brands ensure they avoid penalisation, whilst delivering engaging content that's of value to users?
Tablets seem to embody the neutralisation and monetisation of a technology's liberating potential. What is more, after the rise of hacktivist groups such as Anonymous, tablets certainly appear more conducive to placidity and less threatening to the status quo.
With the doors now open for competitive 4G offerings from the major players, the proliferation of consumer content cloud services is one that operators are looking to, to drive loyalty and value.
It won't be long before you're surrounded by zombies. Everywhere you turn they'll be there, determined in their efforts to
In the augmented reality world, annotation is everything. Looking at life through your smartphone could allow you to add a layer of information to your surroundings - information that would allow you to find directions, restaurant reviews, cinema listings or anything else that's of value to your everyday existence.
So how is the tablet going to change the magazine world? Well, let me take you by the hand and walk you into a newsagent and show you five magazines with circulations of fewer than 20,000 that have advertising revenues of more than 50K.
Chancellor George Osborne announced his intention to ensure Britain becomes Europe's technology centre in his Budget speech. In order to make this a reality he announced support in two areas: Digital Content; and Infrastructure.