If 'data-is-the-new-oil' is obsolete as an analogy, Big Data companies have a choice to make. If they don't change their business models to a more human-friendly and sustainable data-is-water model, will they face becoming obsolete?
As a social media professional, and an ex-content editor for a major education website, I can't state enough the importance
As Millennials enter the next stage of their lives, marketers are beginning to think they finally understand this much-discussed audience. But now there's a new group of consumers for them to worry about who are coming along with their own set of attitudes and behaviours - the so-called 'Gen Zers'.
There is a growing number of apps for business that can benefit the output of your 9 to 5.
One of the major factors in the Corbyn Labour resurgence appears to be the increased turn-out of young voters. How much that increase has been is still up for debate (as high as 72% turn-out is claimed but unverified) but, broadly, those constituencies that had the highest percentage of 18-25 year-old voters had the highest swing to Labour.
Whether it's the weather, a tube strike, or the premiere of a TV show, brands have to connect with real-time relevance, because it's what we expect as consumers today. But, brands must also be tactful to avoid becoming a gimmick. The key is to realise the power of affinities to understand the consumer and deliver a relevant consumer experience.
Customers can decide whether to opt for a high-impact, shared experience; totally immersive, compelling alternative; or both. Such deployments can be used as both marketing and sales tools at any stage of the customer journey.
Labour has set aside a £4 million war chest to fight a snap election amid belief a vote will be called before 2020, it can
This is what is happening with the UK in terms of the digital economy. We know that the future is digital. We know that a company without a website doesn't get found. It effectively becomes a shop without a window front.
So here's the situation, and I'm sure it's a common tale you've all heard before. A small business decides to save some money