Everyone has a routine of some kind in their daily lives. Even those of us living what we might perceive to be lives of pure and unending chaos are still likely to be governed, to some extent, by eating, sleeping and working, not to mention hobbies and other leisure activities that fill space in between.
According to Fox, it will be targeting "women and men". Teased by John Humphrys about this, he said his words were deliberately chosen to indicate an emphasis on targeting female readers. There's another paper already doing that. It's called the Daily Mail. It doesn't believe in a good news agenda. It loves being bitchy. It's also doing rather well. Let battle commence.