Many experts now believe that using a mobile phone whilst on the roads is just as dangerous as drink driving. Indeed, a UK study found that driver reaction time was 30% slower using a hands-free phone than driving with a blood alcohol level of 80mg per 100ml blood (the England and Wales legal limit).
Today, before you get in your car, please take a minute. Ask yourself if you need another pint, if you need to get there so quickly, if that person driving a bit slowly is really doing it to annoy you. Ask yourself if your journey is so important that somebody else's child deserves to lose a father...
On Tuesday, Scottish MSP Jim Hume launched a proposal that aims to see smoking banned in all Scottish vehicles where children are present - and while the policy is undeniably a step in the right direction, it also completely lacks ambition.
The holy grail of user-experience is to design something that is inherently unobtrusive, without needing a learning period, but very few new pieces of technology achieve that.