"A time-sensitive campaign such as Mother's Day or Black Friday requires that all the processes must be aligned to cope with a surge in interest."
In fact for many shoppers in the UK, physical media is still the preference over digital - 52% of Brits said they preferred real books, vinyl, or discs to digital downloads. In the last year, over three quarters of UK shoppers, more than 39 million people, bought a physical media item.
Kenyan young people are moving away from the conventional white-collar employment opportunities and embracing entrepreneurship.
Questions around ethics in the fast fashion industry have been high on the agenda ever since the tragedy of the 2012 fire at the Tazreen Fashions factory in Dhaka. This horrific incident urgently brought to our attention the human cost of fast fashion, highlighting serious health and safety concerns and paving necessary steps for safer worker conditions.
As tech continues to change the way we live our lives, many commentators have taken to the line that our obsession with mobile
Unless you've been living on a remote island for the past few weeks, you'll have noticed that Apple recently revealed the latest models of the iPhone. Cue near-mass hysteria. The unveiling is a now annual event, and this year coincided with the famous handset's tenth birthday.
The only way to understand the reality of GenZs is to talk to them. Explore their fears, expectations and hopes; and tailor communications to resonate.
E-commerce has forever altered customer expectations, but now it's bricks and mortars changing the way we engage with brands. From engineered serendipity to personalised environments, new technologies are giving retailers the opportunity to deliver exciting, unique, and sharable experiences you can't get online or in an app.
Mothering Sunday is steeped in history, marking the first Sunday in the lead-up to Easter and the day when Christians traditionally visited their 'mother church'. These days, Mother's Day is one of the most important dates in our cultural and social calendars: a day for the family to congregate and celebrate our amazing mums.
However, now that this shiny new electronic world is within reach of a wider audience, leisure, hospitality, and retail industries are all trailing ways to make VR shopping, well, a reality, with everything from virtual shop shelves to 3D product views.